Utopia

This was an eight-week-long team project.

In this project, I worked with one other designer, Kara Wilson, and our goal was to create a music festival concept that celebrates the funky, creative spirit of the city of Stockholm and festival attendees that encapsulates a ‘what could be’ state of being. Through exploring the visual identity of Swedish design and the utopian concept, we were able to build a design system and apply it to graphic design and digital product design hoping to show the spirit of Utopia and Swedish design through the use of typography and interaction.

+ Typography, Design System, Brand Identity, Graphic Design